About us

About the company

Discover the finest raw ingredients for pastry and bakery production, where high quality and innovation come together to achieve excellence in every dish.
ICE is a Saudi company specializing in importing and distributing premium ingredients for pastries and bakeries, with a focus on fine chocolate. Partnering with top European suppliers, we serve bakeries, hotels, and restaurants. Beyond supply, our expert chefs develop recipes, test products, and provide training to enhance client skills and product use.

company history

Founded in 1972 by Sheikh Siham Islam, ICE has been committed to providing premium products across Saudi Arabia and the Gulf. With a vision rooted in quality and client satisfaction, the company has built strong relationships with top European suppliers to meet the evolving demands of the bakery and confectionery markets.

Today, ICE operates from a modern headquarters in Jeddah, supported by branch offices in Riyadh and Dammam, serving diverse industries including hospitality and retail. Over the decades, the company has consistently upheld its reputation for excellence, driven by a deep understanding of market needs and a dedication to delivering superior products and services.

Our vision

We strive to achieve leadership in importing and distributing raw ingredients for bakeries and pastry shops in the Gulf region, by providing innovative solutions that meet the needs of the B2B sector with the highest quality standards and integrated services.

Our goals

To lead our industry by offering high-quality products and comprehensive services while expanding into Gulf and global markets. We are committed to continuous improvement in product and service quality, providing innovative training programs and ongoing technical support to enhance our clients' skills and ensure their complete satisfaction.

speech director

ICE stands out for offering exceptional customer service with the finest products for over 50 years. We are committed to supporting our clients by providing regular training sessions by internationally renowned professionals in our modern kitchen, as well as offering technical assistance on all our products.

CEO